e.l.f. the hauls

Forty million streams & views later, four of our songs rose to top of the US and Global Triller Billboard Charts!

Roles: Creative Direction, Planning, Strategy, Design.

Our team embarked on an exciting project, aimed at creating a captivating holiday album for e.l.f. cosmetics. We infused fresh talent into classic holiday songs, remixing them to perfection. Harnessing the power of social media and collaborating with influential beauty figures, we generated exceptional content that resonated with our audience. The entire team was fully engaged, each contributing their expertise to bring this vision to life. Personally, I take great pride in witnessing the realization of my ideas across various platforms. Inspired by the timeless concept of the "elf on a shelf," we seamlessly incorporated it into e.l.f.'s narrative. My 3D influence and direction can be seen in the mesmerizing visuals, and I'm thrilled to have incorporated augmented reality through Instagram filters, transforming users into whimsical elves. We launched the music on Triller and Spotify, while leveraging TikTok, Instagram, and YouTube to disseminate captivating content.